PhotoShelter, a renowned supplier of digital asset management (DAM) services, has introduced AI-generated alt text. With this innovation, organizations can automatically produce, manage, and apply accessibility compliant alt texts for their visual media without leaving their current DAM processes.
Accessibility for the Digital Age
The current accessibility standards for online resources, as defined by both the ADA and WCAG, require all images to have alt text that provides descriptive information for people with vision impairments. For organizations working with large quantities of visual material, it is difficult to manage manual alt text creation. Many businesses have been left to use alternative approaches to providing accessibility, such as creating alt text based on filenames.
AI-generated alt text addresses this issue, offering automatic creation of suggested alt text whenever a visual media is uploaded.
“For teams managing massive image libraries, especially in higher education, healthcare, or other regulated industries where alt text is required under ADA and WCAG standards, the process isn’t realistic to manage manually,” said Christina Kyriazi, Chief Marketing Officer at PhotoShelter. “By generating and applying alt text at upload, we’re making accessibility part of the workflow itself, so teams can meet requirements without adding manual work.”
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Key Features for Seamless Integration
The tool is built to offer both automation and granular control, ensuring organizations can maintain high standards of accuracy:
Automated Suggestion Engine: Instantly generates descriptive alt text at the point of upload.
Flexible Workflow Controls: Teams can choose to apply suggestions automatically or opt for a review-and-edit process before finalization.
Intelligent Metadata Management: Users have full control over existing data—they can choose to fill only empty fields or overwrite existing entries during the upload process.
Standardized Metadata: Alt text is treated as a dedicated IPTC metadata field, ensuring it stays with the asset across the organization’s ecosystem.
Accessibility-First Rendering: Alt text is properly rendered in HTML alt tags within both Library and Portal views, ensuring full compatibility with screen reader software. In the absence of alt text, the system defaults to the file name, preventing accessibility errors.
Empowering Regulated Industries
For large enterprises and higher education institutions, where accessibility is a legal imperative, PhotoShelter’s solution transforms a complex, manual compliance burden into a seamless background task. By combining AI-generated intelligence with robust rendering, PhotoShelter for Brands enables teams to uphold inclusive design standards without sacrificing operational speed.
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