The Customer Suitability platform becomes the fifth company in five weeks to appoint The Digital Voice™ as its agency of record
The Digital Voice™, the specialist B2B PR and amplification agency for the adtech and technology marketing sector, has announced Customer Suitability platform, Parallel, as its agency of record in the UK and APAC. The account win is the agency’s fifth in the last five weeks.
Parallel is an industry-first platform that introduces the concept of Customer Suitability – a new approach to media buying that aims to bring the voice of the customer into every advertising impression. Launched in Sydney and London, Parallel uses digital twins to enable brands to quantify and optimise resonance – the fit between a customer, an ad and the content they’re viewing – across live advertising campaigns.
The addition of Parallel to The Digital Voice’s™ client roster comes off the back of four other recent account wins, including Brave Browser & Search Engine; quality assurance platform adnomaly; AI decisioning and revenue optimisation technology for sell-side media, Assertive Yield; and non-profit AI content transparency initiative OpenAttribution.
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“Having worked with Julia and her team during my time at Playground xyz and subsequently GumGum, it was a no-brainer to bring them on board to spread the word about what we’re building here,” said Parallel CEO and Founder, Rob Hall. “I’ve seen first-hand the impact their work has, and I know this will be a great partnership for us.”
“Parallel is doing something unique and much-needed in the adtech space and with Rob Hall at the helm, it was an easy decision to partner with them,” said Julia Linehan, CEO and founder of The Digital Voice™. “They have a great story to tell and we are fired up to help them tell it. More importantly, we know good tech when we see it, and Parallel is exceptional, providing a much needed solution for brands to make their advertising work harder.”
About The Digital Voice™
The Digital Voice™ is a B2B tech PR agency with boundless energy for amplification. The company loves to shout its partners’ brand, vision and products from the rooftops, and is unashamedly energetic and fearless in doing this. As a leading amplification agency for the adtech and tech industry, The Digital Voice™ delivers PR, thought leadership, awards, events, multimedia, podcasts, content and creative, and they are the publishers of leading educational adtech platform, Adtech Juice.
Established in 2012 by adtech veteran, Founder and CEO, Julia Linehan, the team is 100% remote, with Julia backed by 32 exceptional journalists, press and content experts, creative designers, marketing and PR pros, social, multimedia and event management specialists. Over the years, The Digital Voice™ has built up an enviable client roster of 15 companies, including Samsung Ads, Brave Browser & Search engine, Nectar360, Preciso, esbconnect, impact.com, GumGum and Jellyfish.
About Parallel
Parallel is the world’s first digital twin activation platform. Its human-calibrated digital twins score how customers will respond to creative in the content in which it appears, helping brands and agencies identify and activate the most resonant customer-creative-content combinations. By closing the gap between brand objectives and customer experience, Parallel introduces a new category of media optimisation: Customer Suitability.
Founded in 2026, Parallel operates across Australia and the UK, with offices in Sydney and London.
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