Townsquare and Broadway Media Forge Strategic Digital Advertising Partnership to Accelerate Multi-Channel Growth

Townsquare Media has unveiled a new digital advertising partnership with Broadway Media, which represents a major milestone towards extending its reach into local media markets across the US. The partnership combines the innovative use of data analytics at Townsquare with the established presence of Broadway Media through their radio networks, outdoor advertising operations, and online advertising capabilities.

Broadway Media runs seven radio stations, along with a highly visible outdoor advertising business that includes a market-leading billboard operation in Salt Lake City. This combination of assets, combined with the unique offerings from Townsquare, will help to open up new avenues of revenue generation and improve the quality of advertising services offered to clients.

“Broadway Media has built a powerful portfolio of local brands across both radio and outdoor, with highly engaged audiences and strong market presence, making them an ideal partner for our digital platform and services,” said Shaun Collignon, CRO of Townsquare Ignite, the Company’s Digital Advertising division. “By combining their multi-channel reach with our proprietary technology, data-driven strategy, and execution expertise, we are well positioned to unlock new revenue opportunities and drive meaningful, measurable growth. This alliance reflects our continued commitment to helping leading local media companies fully monetize their audiences across platforms and deliver stronger results for their clients.”

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The partnership builds on the momentum of Townsquare’s Media Partnerships division, launched in 2024 under its Townsquare Ignite digital advertising arm. This initiative was created to extend the company’s advanced digital solutions to other local media organizations through a white-label model. By leveraging the same technology stack and analytics capabilities that have fueled Townsquare’s own growth, partners can scale their digital businesses more effectively. Notably, digital revenue now contributes more than half of Townsquare’s overall revenue and profitability.

Broadway Media is one such partner in a series of partnerships made by Townsquare through this partnership program, where the partnership is part of 11 such partnerships made recently. Together, through these partnerships, Townsquare gains access to 31 more markets, including some in the Top 50 DMAs, in addition to the current portfolio of Townsquare. This partnership program ensures that through their partnership with Broadway Media, Townsquare is able to offer customized and insights-driven media services.

“We are very excited to partner with Townsquare and further expand our digital solutions capabilities. After extensive evaluation and industry experience, we believe Townsquare Ignite is best-in-class and fully committed to digital growth. Their team and technology position us to accelerate results for our clients across all platforms,” said Jacquie Louie, General Manager Broadway Media. “At our core, Broadway Media is built on the power of live and local influencers – trusted voices who don’t just reach audiences; they move communities. Combined with our leading outdoor advertising footprint, including a dominant billboard network, and Townsquare Ignite’s advanced data-driven capabilities, we’re uniquely positioned to deliver fully integrated campaigns that are authentic, high-impact, and measurable. We look forward to what this partnership will bring to our clients and communities.”

It highlights a larger trend in the industry of moving towards integrated advertising campaigns where technology and offline media merge together to present a seamless brand experience for consumers. Through combining expertise in tech innovation, data analysis, and targeted local consumer outreach, Townsquare and Broadway Media are well placed to address the needs of advertisers looking for measurable results from their campaigns.