Rakuten and impact.com Partner to Build a Unified Global Partnership Marketing Ecosystem
Rakuten International and impact.com are partnering on a strategic alliance that is geared towards growing the global partnership economy through the integration of technologies, services, and consumer knowledge into one cohesive performance marketing ecosystem. The partnership integrates the technology and performance intelligence of Rakuten Advertising’s global network of publishers with the platform technology capabilities of impact.com around partner management, tracking, and payments, as well as consumer data from Rakuten Rewards.
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Such a combined approach would help solve some of the most persistent problems faced in affiliate and partner marketing, such as the fragmentation of processes and the lack of transparency at all stages of customer engagement, helping advertisers achieve greater performance through data analysis and other key tools. The companies will use their collaboration to offer increased platform features and reach to brand partners on the Rakuten network, as well as to provide improved performance intelligence and managed service solutions to impact.com customers. Moreover, both entities intend to explore the potential in advancing AI, automation, and real-time tracking technologies, along with consumer incentivization methods.
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