Swiftly and Vistar Media Partner to Extend Retail Media into DOOH for Omnichannel Impact

Swiftly has entered into a strategic alliance with Vistar Media to bring their retail media solutions into the digital outdoor (DOOH) space. This will give advertisers access to an integrated experience where they can communicate with customers both in the virtual and physical worlds. The partnership between Swiftly and Vistar brings together Swiftly’s retail media platform and Vistar’s programmatic DOOH solution.

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The joint venture will cater to the increasing need for a quantifiable full-funnel marketing approach in which the exposure is linked to actual purchases made in stores through the use of retailers’ information, thereby providing closed-loop attribution and a clear picture of ROI from ad investments. At the same time, the brand can make use of the same tools for audience targeting and campaign management across all marketing platforms. The alliance further enables retailers to tap into additional sources of revenue without burdening themselves with extra operations because the DOOH technology will become part of their retail media platform.

Read Complete Post: Swiftly Partners with Vistar Media to Augment its Omnichannel Reach with Digital Out Of Home