Attentive Unveils Visibility AI to Boost RCS Deliverability and Messaging Performance for Brands

Attentive, the omnichannel marketing software company that specializes in customer engagement, has released Visibility AI, an artificial intelligence-driven targeting layer meant to aid brands in enhancing the deliverability, engagement, and revenue potential of their RCS for Business messaging campaigns.

With this latest launch, Attentive continues its journey to provide brands with advanced features for RCS communications, starting from its partnership with Google on bringing RCS for Business to the American audience. Over the course of the past few months since launching its solution, Attentive claims that it has sent hundreds of millions of RCS messages, and deployed 250+ approved RCS agents for various brands.

Learning from these initial implementations helped shape the creation of Visibility AI, along with other tools such as Auto-upgrade and testing capabilities that specifically address Rich Communications Services (RCS), which allow marketers to successfully scale their richer messaging experiences during peak shopping periods such as Amazon’s Prime Day and Black Friday Cyber Monday campaigns.

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Helping Brands Improve RCS Messaging Performance

With businesses adopting RCS for Business at a rapid pace to create a richer messaging experience, staying visible and consistent through their native messaging inboxes is becoming a necessity.

Attentive has introduced Visibility AI that ensures that the messaging app places and engages the user in such a way that decides if it would be better off interacting with the RCS message or the SMS thread that already exists.

The targeting layer is optimized for iOS 26 environments and builds on Attentive’s broader messaging visibility strategy, which includes technologies such as its patented two-tap™ mobile technology. The company says these innovations help improve the likelihood that brand communications appear in customers’ primary inboxes instead of being filtered into unknown sender categories.

Auto-upgrade Simplifies the Transition to RCS

Alongside Visibility AI, Attentive also introduced Auto-upgrade, a feature designed to help brands maintain consistent customer experiences while transitioning from traditional SMS and MMS messaging toward RCS-based communications.

Auto-upgrade automatically converts SMS and MMS messages into their RCS equivalents whenever possible, helping brands avoid fragmented message threads and deliver more seamless conversations across devices and messaging channels.

The company says the feature is particularly important as organizations begin gradually introducing RCS into existing customer engagement workflows without disrupting ongoing messaging performance.

Streamlining RCS Adoption for Marketing Teams

To help brands deploy RCS campaigns more efficiently, Attentive is also offering tailored onboarding support, built-in RCS A/B testing capabilities, and streamlined RCS agent approval processes.

Drawing from its experience supporting large-scale, real-world RCS programs, Attentive says brands can now activate RCS agents within a matter of weeks while maintaining strong messaging performance and operational continuity.

“RCS creates real opportunity for brands, but it also changes how rollout has to work,” said Karine Terzibachi, Chief Business Officer at Attentive. “Brands don’t just need access to RCS for Business, they need a seamless way to adopt it while maintaining strong performance and consistent user experiences. We built Visibility AI and Auto-upgrade so marketers can understand what performs and scale with minimal effort.”

Early Results Show Strong Revenue and Engagement Gains

Attentive highlighted campaign performance data from FragranceNet to demonstrate the potential impact of RCS messaging compared to traditional SMS campaigns.

According to the company, branded RCS threads delivered:

• 45% higher click-through rates
• 37% higher conversion rates
• 36% higher revenue per send

Campaigns using rich media carousel experiences generated even stronger performance improvements:

• 106% lift in click-through rates
• 50% lift in conversion rates
• 47% lift in revenue per send

“Our early campaign tests have shown incredible engagement results, and we’re just getting started,” said David Janecek, Director of Email and SMS at FragranceNet. “RCS has opened the door to a new world of brand interaction. We’re exploring how to harness its full potential—building personalized experiences for every shopper segment, at every touchpoint along the journey.”

RCS Continues Gaining Momentum Among Brands

As RCS For Business becomes a bigger part of the next phase in mobile messaging, the capability allows businesses to move past simple text messaging on their SMS campaigns and incorporate more dynamic messaging options into their native messaging app offerings.

Branded messaging, carousels, media-heavy experiences, and customer journey interactivity are just some of the capabilities offered through the use of RCS that allow companies to develop better mobile communication strategies.

“We’re seeing real momentum behind RCS for Business as brands look for more effective ways to engage customers in the native messaging app,” said Alexandre Allemand, NorthAM GTM Lead, RCS for Business at Google. “With partners like Attentive, brands can move beyond experimentation and begin scaling richer messaging experiences in the channels customers already use.”

As adoption of RCS continues to accelerate, solutions like Visibility AI are expected to play an increasingly important role in helping marketers manage deliverability, optimize engagement, and scale advanced messaging experiences across evolving mobile ecosystems.