impact.com Announces 2026 iPX London Event, Bringing Together Global Leaders to Explore the Future of AI-driven Partnerships
Annual Partnerships Experience (iPX) event returns on 30th June, featuring expanded AI programming, product innovation roadmap, and a keynote from legendary movie creative Jason Bevan
impact.com, the global infrastructure for partnership-driven commerce, has announced the agenda for the London edition of its iPX event, which takes place at the Science Museum in London on 30th June.
The event brings together leaders in the partnership industry for a day of presentations, debate and discussions about the future of partnership marketing. It’s also an opportunity for creators, influencers, advocates, affiliates, and publishers to discover new capabilities and the latest innovation from impact.com.
The event kicks off with a keynote presentation from Jason Bevan, the movie executive leading global creative on the Harry Potter, LEGO and Superman movies, among many others. Jason will focus on the art of storytelling, and what partner marketers can learn about audiences and building inspirational narratives, with anecdotes straight from the set of the world’s most popular movies.
Courtney Sauceda, impact.com’s Senior Director of Product, will take delegates through impact.com’s 2026 product roadmap, which features new AI and creator commerce innovations, previously announced at the flagship iPX in Austin, Texas last week.
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At the centre of the announcements are new ask impact capabilities now available designed to move beyond question-and-answer interactions into contextual guidance, workflow navigation, and task execution across the platform.
Built on a knowledge graph spanning hundreds of platform screens and thousands of documents, including Partnerships Experience Academy courses, users can now engage with ask impact across a variety of use cases. This enables users to ask live performance questions, resume previous conversations, draft outreach, pull partner profiles, and navigate directly into relevant workflows – all within a single conversational thread.
Additional innovations that will be on show at iPX London, include:
- Autonomous Partnership Agents, beginning with a Recruitment Agent, designed to identify, qualify and onboard prospective partners (currently in closed beta).
- AI Search Visibility, launching this summer, to help brands understand which creators and publishers are influencing AI-generated recommendations
- Expanded Integrations Hub and Application APIs, enabling partnership data and workflows to connect directly with external AI ecosystems and LLM models – available now, with a publicly available Model Context Protocol (MCP) connector planned for release later this summer.
- Storefronts, now available, provide persistent, creator-curated shopping destinations that allow brands and creators to build always-on commerce experiences with performance attribution.
- In-Platform Social Amplification, enabling brands to turn creator content into paid media campaigns directly within impact.com, already live with Instagram, with additional major social platform integrations planned throughout the year.
- Verified creator discovery integrations with Instagram’s Creator Marketplace, to bring first-party creator insights and audience data directly into the platform. Available now, building on existing YouTube integrations, with TikTok and Facebook integrations planned.
- Single-Use Promo Code Links on the roadmap for Shopify and BigCommerce brands, automatically applying creator discounts at checkout while reducing attribution leakage and checkout friction.
- Anytime Withdrawal, now available with PayPal, enabling creators and partners to access earnings faster, with Venmo and additional payment methods planned.
iPX London will also feature sessions dedicated to retail media, customer intent, and “full-funnel influence”. The event will expand on how AI is reshaping the partnership economy and how creators and authentic, trusted partnerships are becoming key to brand discovery in the age of clickless search. Speakers will explain how to optimise for LLMs in order to maintain brand visibility.
“We’re entering a new era for partnerships, where AI is fundamentally changing how consumers discover brands, how creators influence purchase decisions, and how businesses drive growth,” said Ant Clements, UK Country Manager at impact.com. “iPX London brings together the people shaping that future—from brands and creators to technology leaders and publishers—to explore what’s next. With the pace of innovation accelerating, this year’s event will provide attendees with practical insights, new perspectives, and a firsthand look at the technologies redefining partnership-driven commerce.”
The London edition of iPX 2026 is the second of four global iPX events impact.com is hosting this year. iPX Austin was held this past week, iPX China takes place on 3rd September, and iPX Sydney on 10th September. As the way that brands, creators, and publishers work together continues to evolve at breakneck speed, iPX is the place to come to understand more, in the company of creators, influencers, advocates, affiliates, publishers and major brands such as John Lewis, B&Q and Fanatics. You can reserve your place here: https://events.impact.com/
About impact.com
impact.com is the world’s leading global infrastructure for partnership-driven commerce, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products – Performance (affiliate), Creator (influencer), and Advocate (customer referral) – unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,900 global brands – including TUI, Uber, Shopify, Lenovo, L’Oreal and Skyscanner – rely on impact.com to power more than 2 million partnerships, collectively generating over $110 billion in annual gross merchandise value (GMV).

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