Lightspeed and Klaviyo Launch Strategic Integration to Empower Global Retailers with Advanced Marketing Automation

Lightspeed Commerce Inc., the platform that drives the best retailers and hospitality companies through its POS and digital commerce platform, and Klaviyo, an intelligent marketing automation platform, have jointly announced a technical integration between them. The integration between the two platforms allows for the combining of the transactional data of Lightspeed POS platform with the automated email and SMS platform of Klaviyo.

The structural implementation solves the issue of one of the key operational bottlenecks in multi-channel mid-sized businesses – the problem of separation between data in offline transactions and the marketing engine that operates on the web. Historically, a sale made offline could not immediately trigger any targeted activity done online, causing problems such as delayed communication and loss of sales opportunities. The connection established by Lightspeed and Klaviyo allows unifying all customer purchases history in a single stream.

Converting In-Store and Online Purchase Signals into Automated Revenue

The connected architecture functions as a continuous marketing co-pilot, programmatically monitoring customer interactions to execute targeted outreach across the full shopping lifecycle:

• Real-Time Omni-Channel Sync: Unifies in-store POS receipts and e-commerce checkout data seamlessly, creating a single, privacy-compliant customer profile.
• Post-Purchase Customer Journeys: Automates immediate email and/or SMS sequences that are triggered according to purchase activity, including welcome series, product recommendations, and re-order prompts.
• Segmentation by Transactional Data: Provides retail businesses with the ability to target their customers based on transactional data, including LTV, purchase frequency, and product affinity.
• Lifecycle Predictive Analytics: Uses analytics to identify churned customers and then automatically sends out win-back marketing campaigns.

Also Read: RingCentral Broadens AIR Pro Framework, Injecting Agentic AI Automation Across Unified Customer Engagement Portfolio

The Power of Unified Commerce Data:

The integration makes it possible for merchants to take advantage of immediate consumer intent at the time of purchase, rather than having to wait until their weekly audience personalization is done in the manual spreadsheets.

Protecting Retail Margins Through Connected Technology

It comes at a point where independent merchants find themselves under pressure to be efficient and improve ROAS without having to increase staff numbers. Through automation of such tasks as tracking of abandoned carts and localization of loyalty communications, the integration ensures that the merchants’ profit margins remain protected, and that business owners can concentrate on customer experiences at their physical locations.

The native Lightspeed and Klaviyo integration is available immediately to retail merchants globally, offering a scalable, highly transparent framework to turn everyday purchase signals into predictable, long-term business growth.