NIQ Teams Up with Amazon Marketing Cloud to Unlock Cross-Platform Ad Insights in Italy
NIQ (NielsenIQ) and Amazon Marketing Cloud (AMC) have announced a strategic collaboration to measure the reach and impact of…
Amazon DSP Adds AI-Powered Video Generator to Empower Advertisers
Amazon Ads has introduced its AI-driven Video Generator within its Amazon DSP platform, enabling advertisers to create multi-scene…
FERMÀT Launches AI Search Commerce Engine
FERMÀT Commerce has launched its new AI Search Commerce Engine. This platform helps retail brands understand and influence traffic…
Smartly Adds New Creative Capabilities to Its AI Platform
New pre- and post-campaign tools expand Smartly’s intelligence layer, connecting creative, media, and performance across every…
Telnyx Announces Integration with RingQ to Deliver More Reliable and Scalable Cloud CX…
Telnyx, the global connectivity provider and full-stack platform for real-time communications and Voice AI, announces its…
Go Autonomous Launches ‘Execution Fabric’ to Unify All B2B Commerce Channels
Go Autonomous, the leader in Autonomous Commerce, announced the launch of its 'Autonomous Execution Fabric', a major extension to…
MarTech360 Interview With Rana Dib, Senior Customer Success Manager at impact.com, and Steven Bero,…
A misfiring affiliate campaign can be more hassle than its worth. It can damage ROI, waste resources and even endanger brand…
MarTech360’S Weekly News Roundup With ActiveCampaign, Bond, Adobe, Mitel, Snapchat, Box And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
The Martech Playbook for Predictive Customer Engagement
Static segmentation had a good run, but it cracks the moment customers start behaving like moving targets. People jump across…
Inside Airbnb’s Martech Engine: How Automation Powers Global Consistency
Airbnb lives inside a weird paradox. The whole pitch is that every stay should feel personal, warm, and rooted in the local…