From Targeting to Copywriting: A Practical Framework for Rebuilding AdTech Strategy in a…
The tectonic plates of digital advertising are shifting. Marketing leaders, such as CMOs, VPs, and Marketing Heads, sense the…
Virtual Reality in Museums: A New Era of Interactive Exhibits
In recent years, the world of museums has experienced a profound transformation, thanks to technological innovations that have…
The Rise of Zero Click Content: Winning Attention Without Chasing Traffic
For decades, the digital marketer’s north star was blindingly simple: drive traffic. Campaigns were carefully planned. Budgets…
DoubleVerify Launches DV Authentic Attention for Social with Snap
DoubleVerify has launched DV Authentic Attention for Social, marking the company's first attention‑measurement solution for social…
XTM Names Rob Finney Chief Marketing Officer
XTM International, the leading provider of enterprise-grade translation management technology, announced the appointment of Rob…
Kaltura Named Leader in IDC AI Video Platform Report 2025
Kaltura, the AI Video Cloud, announced that it has been named a Leader in the IDC MarketScape Worldwide AI-Enabled Enterprise…
Viomba and Nexd To Join Forces to Advance Attention-Centric Creative Advertising
Viomba and Nexd announce a partnership to integrate creative production with predictive attention analysis across both platforms.…
Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data
Inverness Graham-backed audience company expands its leadership with the addition of cognitive psychology-powered predictive data…
Monetate Acquires SiteSpect to Deliver AI-Native Personalization and Testing at Enterprise Scale
Monetate, the leading AI-driven personalization platform, announced it has acquired SiteSpect, a leader in A/B testing, to drive…
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity…