Dotdigital Group plc acquires Alia Software Inc. to power smarter audience growth and accelerate…
Dotdigital Group plc, a leading provider of an AI-powered customer experience and data platform (CXDP) for intelligent,…
Inside Coca-Cola’s Global Martech Governance Model
How do you run more than 200 brands across 200 plus countries and still sound like one Coca Cola? And at the same time not get…
The CMO’s Playbook for Scaling Global Martech Operations
More tools should mean more growth. Yet in reality, more tools often mean more confusion.
Across enterprises, marketing stacks…
Dstillery, Keynes and The Trade Desk Forge Partnership to Transform Advertising Workflows
Dstillery, Keynes, and The Trade Desk have formed a strategic partnership to move the agenda of agentic advertising forward, which…
LiveRamp Unveils Agentic AI Enhancements to Transform Marketing Growth and Measurement
LiveRamp has rolled out significant agentic AI upgrades designed to revolutionise how marketers plan, execute, measure and…
QYOU Media Inc. Expands Performance Capabilities with Launch of QYOU Amplify
QYOU Media Inc. has launched a new performance media business unit named QYOU Amplify, which is designed to revolutionise the way…
33Across Partners with Valpak to Activate High-Intent New Mover Audiences Across Curated Digital…
33Across has announced an exclusive supply-side partnership with Valpak, bringing trusted new mover audiences into curated digital…
Smartly Integrates with Amazon DSP to Power AI-Driven CTV Campaign Management and Creative…
A new global integration with Amazon DSP has been launched by Smartly, and this integration will enable advertisers to extend…
Wix Launches App in ChatGPT, Expanding Website Creation to one of the World’s Leading Conversational…
Wix.com Ltd., a leading global platform for creating, managing and growing a complete digital presence, announced a collaboration…
Amperity Appoints Bridget Perry as Chief Marketing Officer
Amperity, the leading AI-powered Customer Data Cloud, announced the appointment of Bridget Perry as Chief Marketing Officer. Perry…