IAB Tech Lab launches Trusted Server for ad control
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of Trusted Server. This new…
Stellar Tech acquires IROIN® to expand its presence in in Europe
Stellar Tech, leader in influencer marketing technology, excitedly announces the acquisition of IROIN®, the leading influencer…
Cognitiv Expands OpenAI Collaboration to Meet ContextGPT Demand
As One of the Earliest Enterprise Collaborators, Cognitiv Uses OpenAI APIs to Deliver Unparalleled Contextual Understanding…
Postmedia Launches Self-Serve Ad Platform powered by DanAds
Postmedia is proud to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform that enables…
Multiscreen TV’s ‘Winning Hand’: Performance + Transparency = Business Success
Multiscreen TV: Smart, Strategic and Seriously Effective
Marketers are constantly seeking ways to maximize impact, build trust…
SEO vs. PPC: What Should Your Martech Strategy Focus On?
In digital marketing, leaders must choose between SEO and PPC. Both strategies boost visibility, traffic, and conversions.…
Box and DataBank Partner to Revolutionize Content Management
Box, Inc., a leader in Intelligent Content Management (ICM), and DataBank, a process automation and data solutions provider, have…
Converge Appoints John Lyons as Chief Performance Officer
Converge, a performance innovation agency for modern growth marketers, announced the appointment of John Lyons as Chief…
Yottaa Acquires SpeedSense to Boost eCommerce Performance
Yottaa and SpeedSense’s combined technologies give brands and retailers unparalleled performance insights, boosting conversions…
Qualtrics Unveils Next-Gen Market Intelligence Tool
Qualtrics, the leader and creator of the experience management (XM) category, launched Qualtrics Edge™, a powerful new market…