Adswerve Appoints Tom Zawacki as Chief Executive Officer
Adswerve, a leading data, media, and technology consultancy operating at the intersection of AdTech and MarTech, announced the…
The Martech Playbook for Revenue Attribution in a Privacy-First Era
Tracking is dying. Measurement is not.
For years, marketers built systems that followed users across browsers like detectives…
WPP and Adobe Expand Partnership to drive AI transformation for Marketing
WPP, and Adobe announced a major extension of their existing global partnership, introducing integrated AI solutions to help…
Crescendo Unveils AI Insights for Static CX Dashboards with Real-Time Intelligence
Crescendo has also announced a significant transformation of Crescendo AI Insights, which converts conventional…
OUTFRONT and AdQuick Partners to Accelerate IRL Media Campaigns
OUTFRONT Media, one of the largest and most respected real-world (IRL) media companies in the United States,…
Upland Software Names Sean Nathaniel as Chief Executive Officer
Upland Software, a leader in AI-powered knowledge and content management software, announced the appointment of Sean Nathaniel as…
Structured Launches AI-Native Partner Marketing Execution Platform
Structured announced the general availability of its AI-native Partner Marketing Execution Platform (PMEP), purpose-built to…
Multi-Touch Attribution vs. Media Mix Modeling
In 2025, tracking a single user path is not hard because technology failed. It is hard because privacy won.
That shift did not…
Iterable Introduces Insights and Controls for Marketing Campaigns
Iterable, the AI-driven customer engagement and marketing platform, has rolled out a set of sophisticated insights and control…
AXL and PUSH Media Partners to Introduce STRATIS for Marketing Intelligence
AXL has teamed up with PUSH Media to introduce STRATIS, an agential AI operating system that aims to assist…