Comscore Appoints Jackelyn Keller as Chief Marketing Officer
Comscore, a global leader in measuring and analyzing consumer behaviors, announced the appointment of Jackelyn Keller as its Chief…
Aprimo Named a Leader in the 2024 Gartner® Magic Quadrant™ for MWM
Aprimo, a leading provider of marketing work management and content operations solutions, has been recognized as a Leader in 2024…
How to Use Social Media for Ecommerce Success
There are over 3.81 billion social media users worldwide. They are on one or more social networking sites. Because of this, social…
7 Customer Experience Trends That Will Shape 2025
A customer's journey with a business, encompassing both direct and indirect interactions, is referred to as the customer…
Why Zero Party Data for Personalized Marketing is the Gold Standard in 2025
Marketers must provide customers with personalized, relevant experiences in order to compete with the numerous brands and products…
Google Cloud and Odoo Forge Stronger Partnership to Drive Global Business Expansion
On December 18, 2024, Odoo, a leading provider of integrated business software, and Google Cloud announced an enhanced strategic…
TapClicks Joins Forces with Epitaph Group to Enhance Marketing Services and Technology in the…
On December 11, 2024, TapClicks, a leader in Smart Marketing solutions, announced a new partnership with Epitaph Group, a…
Horizon Media Launches One Horizon, Expanding Its Creative Services in Advertising
On December 10, 2024, Horizon Media, the largest U.S. media agency and the largest independent agency globally, launched One…
Ideon Media Partners with JWP Connatix to Boost Video Ads in Canada
Ideon Media, Canada's leading independent digital media company, announced a strategic partnership with JWP Connatix, the most…
Audio AdTech Leader AMA Names Paul Kelly as New CEO
AMA, the leader in dynamic creative for audio, announced the appointment of Paul "PK" Kelly as Chief Executive Officer (CEO).…