TARA Media, SWYM.ai Bring AI-Powered Supply Shaping to Media Buying Platform
Integration empowers agencies and advertisers to filter and shape the bidstream directly within TARA's Media Buying Platform to…
Overit Acquires Web Traffic Advisors to Lead In the AI Marketing Era
Overit acquires Web Traffic Advisors to expand AI-driven marketing, enhance search strategy, and position clients for success in…
Tredence Unveils Agentic Commerce Solution Accelerators
Tredence, a global data science and AI solutions provider, announced the launch of its Agentic Commerce accelerators. These…
Limelight Inc. launches new programmatic optimisation tool, helping boost ad revenues by up to 300%
End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients…
The Rise of Real-Time Marketing: Why Batch Campaigns Are Dying
Tuesday mornings used to be sacred. Marketing teams planned newsletters, queued them up, and hit send. People expected them. Data…
PhotoShelter Unveils Lumen Portal UI to Modernize How Organizations Share Visual Content
PhotoShelter, a leader in digital asset management (DAM) solutions for brands and creative teams, has announced the launch of its…
Highwire Acquires The Bliss Group to Create a Modern Marketing and Communications Powerhouse
The move is announced by Highwire, where it will acquire The Bliss Group, and this will mean the union of two well-established…
Amplitude Acquires InfiniGrow to Accelerate Revenue-Centered Marketing Analytics
Amplitude, the public digital analytics leader, has acquired InfiniGrow, an AI-driven marketing analytics platform, to extend its…
Vonage Launches Omnichannel Conversations for Agentforce Marketing to Drive Next-Gen Customer…
Vonage, an Ericsson company, has launched Vonage Conversations for Agentforce Marketing, an innovative solution that integrates…
Radius Insights Unveils Radius Tech
Radius Insights recently announced the launch of Radius Tech, a tech-focused practice the company developed to provide market…