Marketing Metrics: A Beginner’s Guide [Examples]
Whether you're starting fresh or want to improve your current marketing efforts, understanding the right marketing metrics is key…
Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet
Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, as well as managing Sainsbury’s and Argos…
CRAFTSMAN+ Launches CANVAS: A Game-Changer in Ad Creative Automation
CRAFTSMAN+, a leading creative technology company, announced the launch of CANVAS, a groundbreaking addition to its suite of…
Bluecore Introduces Customer Movement Technology and Services Proven to Drive Retail and DTC Brand…
Bluecore, a retail shopper identification and customer movement technology, has announced the launch of its proprietary Customer…
Salesloft Acquires Drift, Expanding its AI-Powered Revenue Orchestration Platform that Serves the…
Salesloft, the provider of the first and only AI-powered Revenue Orchestration Platform, announced the acquisition of Drift, the…
MatchCraft Wins Prestigious Microsoft Advertising Rising Star of the Year Award for 2023
MatchCraft, a global leader in digital advertising technology, proudly announces its recognition as the Microsoft Advertising…
Bloomreach Earns Recognition in G2’s 2024 Best Software Awards for Marketing, Content…
Bloomreach, the platform fueling limitless e-commerce personalization, announced it has been named to G2’s 2024 Best Software…
Otter.ai Takes Aim at Goliath with New Meeting GenAI Launch: Slingshots Past Microsoft Copilot to…
Otter.ai, the leading AI-powered meeting assistant that has transcribed over 50 billion minutes, proudly introduces Meeting GenAI,…
Later Announces Leadership Transition, Names New CEO
Later, a social and influencer marketing leader, announces co-founder and CEO Lyle Stevens will transition to Chief Strategy…
TeamSupport Introduces AI Capabilities for Ticketing and Live Chat
TeamSupport, a leading provider of support ticketing and live chat solutions, announced that it has launched several AI-powered…