Spectrio and Screenverse Partner to Monetize Enterprise Digital Signage
Spectrio has teamed up with Screenverse. This partnership adds programmatic digital out-of-home (DOOH) advertising to its digital…
DoubleVerify Expands Global Measurement Capabilities to Include Microsoft Advertising’s Proprietary…
DoubleVerify, a leading software platform for media quality verification, performance optimization, and campaign outcome…
Adobe Delivers LLM Optimizer for Businesses to Boost Visibility Across AI-Powered Chat Services
Adobe has launched Adobe LLM Optimizer. This new solution helps businesses boost their presence and authority in AI search and…
illumin Appoints Brian Garrigan as Chief Revenue Officer
illumin Holdings Inc., a leading advertising technology company empowering marketers to see more and achieve more, announced the…
OpenWeb Appoints Ali Mirian as Senior Vice President of Product
OpenWeb, the premium community engagement platform, announced the appointment of Ali Mirian as Senior Vice President of Product.…
Idomoo Named Leader in Enterprise Video Platforms by G2
Idomoo has been named a Leader by G2, the world’s largest software review platform, in its Grid Report for Enterprise Video…
Jasper Brings AI-Powered Content Workflows to Marketers through Salesforce’s AppExchange
Jasper, the AI content automation platform that accelerates content production, maintains brand consistency, and scales campaigns…
StackAdapt Launches AI-Powered Martech Suite for Marketers
StackAdapt, the leading advertising and marketing technology company, announced the general availability (GA) of its martech…
Inside Apple’s Martech Strategy: Lessons in Brand Loyalty and Customer Experience
Apple doesn’t just sell gadgets. It sells a world that works together. iPhones, Macs, Watches, apps, services; they all sync.…
Winning Cautious Holiday Shoppers This Season in Economic Uncertainty
Every year, as the holiday season approaches, anticipation and uncertainty settle over marketers. It’s about the latest trends,…