OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the launch of OpenXBuild, a…
Spectrio Appoints Steve Gilbert as Vice President of Marketing
Spectrio, a leader in dynamic digital solutions that empower human engagement through content, innovation, and insights, announced…
WP Engine Acquires Big Bite
WP Engine, a global web enablement company providing premium products and solutions for websites built on WordPress Ⓡ, announced…
ElementalTV Debuts SARAH, Publisher-Centric CTV AI at CES 2026
ElementalTV, a leading innovator in CTV advertising technology, announced the launch of SARAH, the industry's first…
Slingwave Brings AI-Powered Unified Measurement to eCommerce and DTC Brands
Unified, AI-native platform delivers incrementality insights in days, not months – showing what's actually driving revenue…
Operative Launches AOS Platform to Power Media Monetization
Operative, the preferred advertising management solution provider for the world’s leading media brands, announced a new AOS…
8×8 Acquires Maven Lab to Boost APAC Customer Engagement
Acquisition accelerates shift from enterprise messaging to orchestrated, omnichannel customer experiences
8x8, Inc., a leading…
StackAdapt Launches In-Platform NPI Targeting for HCP Ads
New self-serve capability enables compliant, scalable, and real-time campaign measurement at the individual healthcare provider…
First-Party Data vs. AI Inference: What Should CMOs Prioritize?
Picture this; you check your dashboard. Half the people you thought you could reach are gone. Cookies are dead. Browsers are…
The Martech Playbook for First-Party Data Growth in a Cookieless World
Browsers are changing. Google Chrome will be discontinuing third-party cookies and improving browsing privacy, along with the…