New Engen Acquires Grapevine to Scale Creator-Led Performance Marketing
New Engen announced that it has signed an agreement to acquire Grapevine, a creator-powered performance content network that…
Rokt mParticle Introduces Match Boost to Improve Audience Match Rates Across Major Ad Platforms
Rokt mParticle, the leading real-time customer data platform (CDP), continues the rollout of Match Boost, their latest CDP…
Qualtrics Appoints Jason Maynard as Chief Executive Officer
Qualtrics, the leader and creator of the experience management (XM) category, announced the appointment of Jason Maynard as Chief…
ABCS Insights Launches in Canada to Power the Outcomes Advertising Effectiveness Era
ABCS Insights announced the availability of its full-funnel advertising effectiveness solutions in the Canadian market, expanding…
8×8 Accelerates AI-Powered CX Transformation Across Industries
8x8, Inc., a leading global business communications platform provider, is experiencing strong momentum in platform-wide adoption…
Genstore Launches AI-Native Commerce With Autonomous Agent Teams
Genstore announced the launch of its full-stack AI e-commerce platform that uses autonomous AI to build and operate online stores,…
From Funnels to Revenue Engines: The Future of Demand Generation
Traditional demand generation looks busy on dashboards but weak in outcomes. Leads flow in. MQLs pile up. Sales still complains.…
Marketing Automation vs. Revenue Orchestration Platforms
Marketing automation was created because businesses wanted to tap into consumer behavior which they believed would follow…
PubMatic Launches AI Insights to Help Publishers Understand and Act on Demand Dynamics in Real Time
PubMatic, the AI-driven advertising technology company that brings publishers, buyers, and data partners together in the open web,…
DeepL Launches Voice API to Enable Real-Time Multilingual Speech Transcription and Translation
DeepL has launched the general availability of its DeepL Voice API. This real-time speech-to-text translation service enables…