Bloomreach Leads in G2 Marketing Automation Scores for Quality Customer Support, Revenue Analytics,… PR Newswire Feb 16, 2023 Bloomreach, the world's #1 Commerce Experience Cloud, announced it leads in customer G2 scores for a number of marketing…
Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement Business Wire Jan 25, 2023 Emplifi, the leading unified customer experience (CX) platform, announced an integration with the visual messaging app, Snapchat.…
How legal firms can use data analytics effectively in marketing Sarah Woodhouse Dec 8, 2022 There are many ways that legal firms can use predictive data analytics to answer questions such as whether to litigate or settle a…
ScanmarQED, a leading provider of marketing insights and analytics solutions, has acquired Roivenue,… PR Newswire Dec 2, 2022 The acquisition will further strengthen ScanmarQED's position as a one-stop provider of marketing analytics solutions in Europe …
Next Level Marketing Leads the Pack in Shifting to Google Analytics 4 and ePrivacy Laws Business Wire Nov 21, 2022 Take it from someone who has been working with Google algorithms since Google considered calling themselves “Backrub”- times are…
Mode Analytics Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Report PR Newswire Sep 30, 2022 Mode Analytics announced that it has been recognized as a Business Intelligence Leader in the inaugural Modern Marketing Data…
Predictive Analytics: A Business’s Psychic To Forecast Future Marketing Trends Krutika Parmaj Aug 1, 2022 The term "predictive analytics" speaks for itself. Making predictions about future events through historical data and analytics…
Neustar, a TransUnion Company, Launches a Ready-built Marketing and Analytics Clean Room to… Business Wire Jun 15, 2022 Solution to power the next generation of privacy-preserving data collaboration, audience targeting, and marketing analytics for…
iOS Performance Marketing is Back: Singular’s SKAN Advanced Analytics Provides Accurate D7… Globe Newswire May 19, 2022 Since Apple launched iOS 14.5 with SKAdNetwork for ad results measurement, mobile user acquisition spend is down 25% and…
Role of Mobile Analytics in Enhancing Marketing Efforts Krutika Parmaj Apr 18, 2022 Mobile Analytics is a path for companies to get useful insights from the hidden lives of their audience. Simply put, mobile…