Rakuten Advertising and Similarweb Partner to Unlock LLM Visibility for Brands
The company has partnered with Similarweb to bring advanced LLM (Large Language Model) visibility and performance insights to…
Comcast Advertising Launches ‘Outcomes’ to Unify Targeting and Measurement Across TV Ecosystems
Comcast Advertising has developed Outcomes, a new generation of targeting and attribution that can bring together campaign…
DoubleVerify and Spectrum Reach Partner to Bring Greater Transparency to Streaming TV Advertising
DoubleVerify has recently announced its strategic partnership with Spectrum Reach to enhance the transparency of program level for…
MiQ to Acquire Adsmovil’s Latin America Business, Creating Region’s Largest Independent Programmatic…
MiQ Group has made an announcement regarding an agreement for acquiring the Latin American business of Adsmovil. The acquisition…
memoryBlue Partners with Mindtickle to Enhance AI-Driven Sales Development Performance
MemoryBlue has announced a strategic partnership with Mindtickle, aimed at strengthening sales development performance through…
Advertiser Perceptions Partners with Data Quality Co-op to Advance Independent Quality Measurement…
Advertiser Perceptions, the leading provider of strategic market intelligence for the advertising industry, and Data Quality Co-op…
Keynes Secures $40 Million Minority Investment from Volition Capital to Accelerate Growth in…
Keynes, the leading performance advertising platform for CTV, announced a $40 million minority investment from Volition Capital, a…
MagicLinks Launches AI Shelf™ to Help Brands Win in AI-Powered Product Discovery
MagicLinks, the creator commerce platform powering more than $12.3 billion in gross merchandise value across 10-plus years of…
DriveCentric Appoints Michael Affronti as Chief Product & Business Officer
DriveCentric, a leading provider of AI-powered customer engagement and CRM technology for the automotive industry, announced the…
Haley Marketing Launches Rogue Active Intelligence and Unveils RogIQ, a New AI-Powered Marketing…
Haley Marketing announced the launch of Rogue Active Intelligence, Inc., a new company focused on bringing practical AI and…