Cox Automotive Teams with Roku to Measure how TV Streaming Impacts the Consumer Automotive Journey Business Wire Feb 2, 2023 Cox Automotive and Roku announce they will pair industry-leading data from Cox Automotive with TV streaming data from Roku, the #1…
Lumen Research Hires Senior Director of Marketing & Appoints New Chief Operating Officer &… News Desk Feb 1, 2023 Lumen Research, the global attention technology company, has appointed Blaise Lucey as senior director of marketing and promoted…
GlassView Video Distribution Platform Propels Attention to RIP Medical Debt Through Emotion-Driven… PR Newswire Feb 1, 2023 GlassView, the world's largest independent video advertising distribution and performance platform, and RIP Medical Debt, the…
OpenX Announces First Programmatic Horizon Media Blu.ID Integration PR Newswire Jan 31, 2023 OpenX Technologies, Inc., one of the world's leading omnichannel sell-side platforms announced a new element of their partnership…
Smartly.io Digital Advertising Trends 2023 Report: Despite Economic Downturn 60% Of Respondents Plan… Business Wire Jan 25, 2023 Smartly.io, the leading digital advertising platform for creative and performance marketers, announced new research outlining how…
New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than… Business Wire Jan 20, 2023 MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the…
LivePerson named a Leader in Conversational Intelligence, CX, and EX in Opus Research Report PR Newswire Jan 18, 2023 LivePerson , a global leader in customer engagement solutions, announced today that it has been named a Leader in Opus Research's…
Samba TV and MiQ Reach Multi-year Commercial Agreement Globe Newswire Jan 16, 2023 Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global…
MarTech360’S Weekly News Roundup Featuring Impartner, DesignRush, Rumble, Tealium and More! Krutika Parmaj Jan 13, 2023 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
The Trade Desk Announces Galileo, a New Approach for Activating Advertiser Data Business Wire Jan 9, 2023 Global advertising technology leader The Trade Desk announced Galileo — a new approach for advertiser first-party data activation.…