Inside Sephora’s Data-First Loyalty Engine: The Martech Stack Behind Beauty Insider
Most loyalty programs feel like digital punch cards that say collect points and get a reward. That’s fine if you want a coupon,…
Limelight’s Adaptive Rules Center delivers 4x improvement in auction success rate for…
Automated creative quality controls helped protect performance-based SSP’s publisher performance
Limelight Inc. has released the…
Zero-Party Data vs. Second-Party Data Partnerships: Which Fuels Better Personalization ROI?
Everyone is talking about the death of the cookie like it is the apocalypse. That’s the headline you see everywhere, but honestly…
Lifesight Launches Mia, an Agentic AI Marketing Intelligence Agent for Smarter Decision-Making
Recently, an agentic AI marketing intelligence agent named Mia has been developed by Lifesight. This AI agent aims to help…
Jotform Launches Conversational AI to Simplify and Accelerate Form Creation
Jotform has unveiled conversational AI, a new form of enabling users to create and run online forms that is departing the simply…
Zeta Global Launches Athena to Usher in the Era of Superintelligent Marketing
Zeta Global announced the general availability of Athena, described as a "groundbreaking superintelligent marketing agent" that…
Cloudinary Launches AI-Powered Moderation to Strengthen Brand Visual Governance at Scale
Cloudinary has launched Cloudinary Moderation, a new AI-driven solution that aims to assist brands in reviewing and enforcing…
Vonage and ServiceNow Expand Partnership to Embed AI-Powered Voice Into Enterprise Workflows
Vonage, a part of Ericsson, has formed an enhanced partnership with ServiceNow with the introduction of a native integration with…
Marchex Launches Freshpaint Integration to Advance Healthcare Marketing Optimization
Marchex®, which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive…
Thryv Launches AI Lead Flow, Unifying Marketing and Sales Automation for Small Businesses
Thryv® Holdings, Inc., provider of the leading small business marketing and sales software platform, launched Thryv AI Lead Flow™.…