Audience Store partners with AudienceProject to enhance incremental reach capabilities for TV…
The partnership will enable advertisers to deduplicate Barb data and impression-level digital data to discover incremental reach…
IAS Introduces Curation with Google Ad Manager to Enhance Brand-suitable Inventory
On November 4, 2024, Integral Ad Science (IAS), a global leader in media measurement, introduced IAS Curation in collaboration…
Konecta Partners with Google Cloud to Boost AI Customer Experience
On November 4, 2024, Konecta, a prominent player in customer experience (CX) and digital services, entered into a significant…
NICE Launches CXone Mpower SmartSpeak for Multilingual Communication
On November 4, 2024, NICE, a global leader in customer experience (CX) solutions, launched the CXone Mpower SmartSpeak, an AI…
NielsenIQ appoints Steen Lomholt-Thomsen as Chief Commercial Officer
NIQ, the world’s leading consumer intelligence company, announced the appointment of Steen Lomholt-Thomsen as its new Chief…
Salesforce Named a Leader in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs
Salesforce Marketing Cloud has been recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs…
Harvest Group Acquires Bold Strategies, Boosting Media & Shopper Marketing
Harvest Group, a national integrated commerce agency, announced its acquisition of Bold Strategies, Inc. (BOLD), an eCommerce,…
Cirrus Insight Launches Meeting AI
Cirrus Insight, a leader in meeting automation solutions, announces the launch of Meeting AI, the next innovation level that…
Mediavine Adopts OpenPass to Empower Publishers Across the Premium Internet
Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the integration of OpenPass, The Trade…
Bryj Launches ChatROI to Simplify Campaign Planning & Maximize Performance
Marketers today are expected to develop strategies that not only engage with in-market buyers but also contribute to revenue…