Skai Positioned as the Emerging Leader in the 2022 SPARK Matrix™ for Ad Tech Platforms by Quadrant… PR Newswire May 26, 2022 The Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis & ranking of the leading Ad Tech platform…
AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency Business Wire May 26, 2022 With this partnership, AdAdapted’s retailers and CPG brands can now unlock new rich audience sets to further strengthen campaign…
TVision New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention Globe Newswire May 20, 2022 TVision, the company measuring every second of TV and CTV viewer engagement, announced Ad Scoreboard, an easy-to-use, low-cost,…
Metadata.io Raises $40M in Series B Funding to Create the First Automated Operating System for B2B… Business Wire May 19, 2022 Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and…
New Viant and IRIS.TV Partnership Brings Exclusive TV Segments to Marketers Business Wire May 17, 2022 Viant Technology Inc., a leading people-based advertising software company, announced it has partnered with IRIS.TV, the only data…
DoubleVerify Global Insights Report: As Ad Dollars Move to Connected TV, Fraud Schemes Spike 70%… Business Wire May 16, 2022 DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, released its 2022 Global…
FICO Platform Continues Momentum with Expanded Capabilities to Help Enterprises Manage, Measure,… Business Wire May 13, 2022 The expanded capabilities represent a major milestone for FICO Platform, which has seen adopted by leading global banks worldwide…
Nielsen’s ‘Podcasting Today’ Report Reveals Podcast Advertising Presents Marketers… Chandni Maske May 12, 2022 Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting Today …
Healthcare Marketing Leader Lasso Launches New Publisher Suite PR Newswire May 10, 2022 The Lasso Publisher Suite provides advanced monetization, media buying, and analytics solutions designed specifically for endemic…
What Marketers Get Wrong About the Full Brand Building Funnel Chris Kelly May 10, 2022 The pandemic created a massive shift in consumer behavior, making them more willing to switch brands, more likely to shop online…