AppLovin and Flip Announce Flip To Launch Ad Marketplace for Merchants Using AppLovin’s AXON… News Desk Apr 3, 2024 AppLovin Corporation, a leading marketing platform, and Flip, a fast growing social commerce platform, announced Flip will soon be…
TransUnion and MRI-Simmons Collaborate to Enable Addressability throughout the Advertising Ecosystem News Desk Apr 3, 2024 TransUnion announced a partnership with MRI-Simmons, a leading provider of insights on the American consumer. As two leading data…
NIQ Announces the Launch of the Full View – Measurement, the Next Evolution in CPG Market… News Desk Apr 3, 2024 NIQ is excited to unveil the Full View - Measurement, an evolution of core capabilities poised to transform the consumer…
What is Customer Lifetime Value and How to Calculate it Easily? Aparna M A Apr 2, 2024 In today's fiercely competitive business landscape, companies are constantly grappling with the challenge of attracting and…
What is a Customer Engagement Platform? Why Does It Matter? Aparna M A Apr 2, 2024 Imagine you liked a product or service from a company and asked them a question about it. However, they did not respond at all.…
GumGum’s Award-Winning High-Impact Ad Format, Hang Time, Launches in Germany, the Netherlands and… News Desk Apr 2, 2024 GumGum, the leading contextual-first, global digital advertising platform, today announced the German, Dutch and Belgian launches…
Axle AI and Cloudian Introduce AI-powered Media Management Solution for Hybrid Cloud Environments News Desk Apr 2, 2024 Axle AI, Inc., the leader in providing AI-powered media search, and Cloudian, the leader in S3-compatible hybrid data lake…
Boostr Bolsters Team with Linear Sales Powerhouse Elizabeth Ford Keaney News Desk Apr 2, 2024 Boostr, the industry-leading ad management platform for media and ad sales teams, announced the appointment of Elizabeth Keaney as…
Cadent Announces Intent to Acquire Performance Advertising Pioneer AdTheorent News Desk Apr 2, 2024 The combination of Cadent and AdTheorent will create one of the largest independent omnichannel audience activation platforms for…
Twistellar Achieves Salesforce CREST Partner Status, Marking a Significant Milestone in its Journey… News Desk Apr 2, 2024 Twistellar proudly announces its elevation to Salesforce CREST Partner status, marking a significant milestone in its journey as a…