New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than…
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the…
Akia Raises $6 Million in Series A Funding to Scale Automation Technology
Akia, a customer experience automation platform, announced a $6 million Series A funding round. California-based venture capital…
CloseFactor Raises $15 Million Series A to Help B2B Marketing and Sales Teams Hone in on the Best…
CloseFactor, the world’s first go-to-market operating system for revenue teams, announced it has raised $15 million in Series A…
Spire Agency Creates Principal Team, Taps Three Employees to Serve in Leadership Roles
To meet the increasing needs of its growth and customer base, Spire Agency, one of the country's most-awarded B2B branding…
SOCi Releases SOCi GeoRank, Provides Customers Competitor Insights to Boost Local Listings, Search…
SOCi Inc., the marketing platform for multi-location brands, has released a first-of-its-kind enhancement to the platform's…
Capacity Acquires Textel to Enable Businesses With Conversational AI in SMS
Capacity, the AI-powered support automation platform, announced the acquisition of Textel, a cloud-based texting platform. With…
MarTech360’S Weekly News Roundup Featuring StarStake, TikTok, CG Life, Samba TV And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Best AdTech Trends in 2024 to Reshape Your Advertising Strategy
Projected for 2025, programmatic ad spending in the U.S. is anticipated to soar to $271 billion, marking a significant $100…
Everise Repositions Branding to Cement Evolution as End-to-End Customer Service Player
Leading customer service company Everise announced the launch of its new brand repositioning, which includes a refreshed visual…
AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences
AdTheorent Holding Company, Inc, a programmatic digital advertising leader using advanced machine learning technology and…