DeepIntent Launches ‘Helix’ to Power Next-Gen, AI-Ready Healthcare Marketing
DeepIntent has announced the launch of Helix, a purpose-built healthcare marketing cloud intended for the integration of data,…
illumin Partners with FSBD to Advance Privacy-First Audience Intelligence in Programmatic…
illumin has formed a strategic partnership with Full Stack Big Data (FSBD) to enhance the capabilities of privacy-safe audience…
Keypoint Intelligence Launches Keypoint Engage to Deliver AI-Powered Execution Across Sales,…
Keypoint Intelligence has announced the launch of Keypoint Engage, a new set of AI-based execution services aimed at helping…
Pacvue and Reddit Announce Partnership to Bring Reddit Ads into Pacvue’s Commerce Operating System
Pacvue and Reddit have announced a new partnership that will bring Reddit Ads into Pacvue’s Commerce Operating System. The…
6sense Appoints Kimberly Bloomston as Chief Product Officer and Kelly Hopping as Chief Marketing…
6sense®, the first agent-powered Revenue Intelligence platform, announced the appointment of Kimberly Bloomston as Chief Product…
Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub
Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, announced a successful collaboration with…
Apollo.io Acquires Pocus to Advance Its Vision for an AI-Native GTM Operating System
Apollo.io, a leading AI-native go-to-market platform, announced its acquisition of Pocus, an enterprise-grade revenue intelligence…
Guideline Expands Its Ad Intelligence Insights with Local Dynamics, Bringing Transaction-Level…
Guideline announced a new expansion of its Ad Intelligence Insights with the launch of Local Dynamics, a new subscription report…
The Martech Playbook for Zero-Party Data Collection at Scale
For years, marketing ran on borrowed data. Third-party cookies did the heavy lifting, and brands got comfortable. That comfort is…
Future Launches Helix to Transform Audience Intelligence and Performance-Driven Advertising
Global media firm Future plc has announced Helix, a next-level audience intelligence platform that will change the way advertisers…