Verb Appoints Kelle Coleman as Head of Marketing and Growth
Brand experience powerhouse Verb is announcing that it has hired Kelle Coleman as head of marketing and growth.
Kelle joins the…
Proximic by Comscore & FreeWheel Partner for Advanced CTV Advertising
Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience targeting solutions for programmatic…
Circana to Acquire NCSolutions and Nielsen’s Marketing Mix Modeling Business
Circana™, a leading advisor on the complexity of consumer behavior, announced it has entered into definitive agreements to acquire…
5th Annual Future Bank Summit & Awards KSA 2024: Pioneering the Future of Banking and Financial…
The 5th Annual Future Bank Summit & Awards KSA 2024 is set to bring together industry leaders, innovators, and visionaries to…
Kilimanjaro Consulting welcomes RECIPE marketing to the Tribe
Kilimanjaro Consulting is expanding its capabilities by acquiring a shareholding in RECIPE marketing, a premier HubSpot practice.…
The Impact of Google AI Overview Feature
The marketing and advertising landscape is going through an unprecedented paradigm shift.
Following are the various market…
Composable Content: What It Is and 7 Steps to Creating an Effective Strategy
What is Composable Content?
Composable content is a modern approach to digital content management. It allows marketers to create,…
Meet Einstein SDR and Einstein Sales Coach: Two New Autonomous AI Sales Agents By Salesforce
Salesforce, the #1 CRM for sales, introduced two new fully autonomous AI sales agents: Einstein Sales Development Rep (SDR) Agent…
Google Revealed the Integration of Netflix’s Ad Inventory into its Display and Video 360…
Following its May announcement, the company is providing advertisers with enhanced buying options, better insights, and more…
Avenue Z Announces Strategic Partnerships with TikTok Shops and Shopify
Avenue Z, a media and technology company, announced its strategic partnerships with TikTok Shops and Shopify. These collaborations…