Google Ads offers the Ad Preview and Diagnosis tool, a critical utility for advertisers to troubleshoot why their ads-or specific assets-aren’t showing up on search results pages. Users can access this feature via the Tools menu in the Google Ads interface. By inputting a search query, the tool allows you to see a preview of how your ad appears (if it is live) and offers diagnostic feedback when it isn’t. This feedback commonly points to issues like insufficient budget, keyword targeting challenges, policy violations, or auction competitiveness.
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Beyond diagnostics, the tool also provides autocomplete suggestions from keywords that your account has impression data for, which can help refine your targeting strategy. It’s important to note, though, that the tool may not reflect real-time campaign activity; actual ad impressions and performance metrics could differ due to factors like location targeting or live bidding dynamics. As such, while highly useful for pre-launch testing and troubleshooting, it should be complemented with live campaign data for a fuller picture.
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