UNICEPTA Embeds Reputation Intelligence into Microsoft 365 Copilot
UNICEPTA, a leading global media intelligence company under The Marketing Cloud, part of Stagwell, has launched a deep integration with Microsoft 365 Copilot. This is done to make UNICEPTA’s reputation intelligence capabilities seamlessly available within Microsoft Teams, Word, and PowerPoint. With this integration, communication leaders can query real-time insights-such as sentiment, reach, and trends-directly in their native Microsoft environment. This reduces tool fragmentation and accelerates decision-making. While the AI Agent securely connects to UNICEPTA’s proprietary, LLM-powered data layer using Microsoft connectors, data sovereignty is preserved without sharing data with Microsoft.
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Organizations can control deployment and permissions to embed the agent within specific user groups. As an example, a team working on a campaign can ask Copilot to analyze the “tonal sentiment of current media coverage” and immediately receive relevant metrics and themes, which can then be embedded into a Word document or PowerPoint slide in seconds. This simplified workflow enables faster, more strategic reactions to media signals while keeping all interactions within commonly used productivity tools.
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