AnyMind Group integrates Adjust and TikTok to AnyManager for user acquisition analytics

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced that advertising data from mobile analytics platform, Adjust, and social media platform, TikTok, have been integrated to the user acquisition campaign analytics feature on its publisher growth platform, AnyManager, enabling app publishers to better track user acquisition campaigns across these platforms through a single dashboard.

In addition to Facebook and Google advertising data, the direct integrations of advertising data from Adjust and TikTok provide app publishers globally with a single source of truth for user acquisition advertising campaigns, enabling accurate monitoring of campaign performance across major data sources and solutions to optimize campaign performance.

Data can also be viewed or exported as a table or as a comparison across advertising sources, and email-based reports can also be triggered on a daily, weekly or monthly basis. AnyManager’s user acquisition campaign analytics feature enables app publishers to easily track impressions, clicks, conversions, installs, ad spend, clickthrough rate, conversion rate, cost-per-click, cost-per-install, engaged views, video play actions and more across advertising sources.

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On the integrations of Adjust and TikTok to AnyManager, Hitoshi Maruyama, Managing Director of Publisher Growth, AnyMind Group, said: “The user acquisition funnel is no longer linear. App publishers today have myriad means and channels to drive user acquisition, and having a single source of truth provides publishers with greater agility to achieve results. We’re constantly looking at new ways to bring more value to publishers here in APAC and also the world through end-to-end tools that grow together with our customers.”

AnyManager is a platform used by online publishers to supercharge growth. In addition to its rich analytics feature that includes deep insights into revenue, ad server, traffic, app performance and user acquisition, app store analytics, social media analytics and more. The platform also provide two low-code integrators with mobile apps and websites: AnyManager Tag Service and AnyManagerSDK, enabling online publishers to funnel advertising demand from over 100 demand sources, including AnyMind’s own demand through AnyDigital Premium Marketplace, through simple code implementations, facilitated through header bidding or private marketplace.

The platform also enables publishers to unlock new low-code monetization means through AnyManager GAMES (for implementing HTML5 games on websites), Story Engine (for publishing social media-like “Stories” content), and AI-powered text-to-video generation, allowing web publishers to create videos that can be published and monetized on platforms such as YouTube. AnyMind Group is a YouTube Partner Sales program partner, enabling publishers to gain full control of their monetization on YouTube.

SOURCE: AnyMind Group