How Businesses Can Use Instagram Reels to Promote Their Brand?

You’re well aware by now that Instagram Reels are a treasure trove for boosting your follower count. These snappy, entertaining videos have a unique knack for capturing users’ interest, leading to substantial engagement for your brand.

Since its introduction two years ago, reels have skyrocketed to become the platform’s fastest-growing feature. It’s hard to believe, but a vast majority of your potential customers are on Instagram. With a whopping 500 million daily active users, it’s one of the most popular social media platforms. A well-crafted marketing strategy here can lead to a significant boost in your sales.

But how can you harness this tool to expand your reach, attract new followers, and promote your products and services effectively? This guide has you covered, from creating reels on Instagram to determining the optimal posting times.

How Can Instagram Reels Help Your Business Grow?

Fortunately, there are some great ways to start utilizing reel power to grow and promote your brand. Below are four ways in which Instagram Reels can benefit your business.

● Make “How-To” Reels

All digital platforms are always evolving and adding new features every now and then. Instagram Reels, though not new anymore, is still creating waves in the social media world. It plays a major role in displaying your brand’s authenticity and authority. This encourages your audience to keep coming back to your page, increasing brand engagement.

This is why you should make Reels that are a step-by-step guide on how to use your services or how to do something amazing with your product. You can also make off-topic How-to videos that are not specifically related to your business.

● Share Inside Tips and Tricks

With Instagram reels, you can create 3- to 90-second videos that provide valuable information about your products and services to your followers. Creative content shared on Reels can effectively put you on the map. Sharing tips and tricks about your product, for example, making a reel about three hidden features of any mobile, etc., can help you drive more traffic.

When you share tips and tricks about your own product, it becomes easier for your audience to use the product, and they can become more familiar with the concept. After sharing the unknown tips and tricks, you can also direct your audience to check out the link in your bio for further information, thus diverting Instagram traffic to your website.

●  Make BTS Reels

BTS (Behind the Scenes) Instagram Reels show your audience what happens behind the camera in your business. You can show your viewers how your product is made and what goes into making it.

This can help build trust in the minds of your viewers, as they can virtually see how the product is made. You can also make BTS Instagram Reels when you bring in an influencer on board to boost sales. You can show how the reel was made.

● Do Not Miss Out On User-Generated Content

When you gain a large audience, the process doesn’t end there. You still need to keep bringing in more people. When your audience engages with your brand or shares your content, they tag you. This could be user-generated content (UGC) that involves the review of your product or service, or customers can make reels to thank you for your service.

This is called social proof, which works wonders for sales and marketing. This can further encourage the rest of the audience to buy your product or service.

When is the Best Time to Post Reels on Instagram?

Determining the best time to post reels on Instagram is subjective and relies on your specific audience and goals. There’s no one-size-fits-all answer to this question. To accelerate your business growth, it’s crucial to focus on identifying the optimal posting times. People are active at particular times of the day; therefore, posting during such periods will result in the highest engagement.

It is also important to understand the other factors involved in choosing the best time to post on Instagram. For instance, identify the reason for posting the reels and what kind of content your audience wants to see. As users connect with your post, algorithms will notice that users are engaging with it and will identify your post as being of high quality.

When more individuals are exposed to good content, your post has a greater chance of generating more interactions as more people see it, which, in turn, expands its audience. Then, this process is repeated, and eventually, your content becomes popular. You need quality material as well as post it at the right time if you want to increase engagement on your Instagram Reels and bolster website traffic.

It’s crucial to take your competition into account when deciding when to publish videos on Instagram. See if you can spot any patterns by looking at when they publish. It would be worthwhile to think about publishing at the same time if they routinely receive more engagement than you do.

One of the most essential aspects to take into account is the audience’s time zone. Consider posting during the peak hours for that time zone if you have a sizable following in that region. Think about posting during that time zone’s peak hours if you want to reach a larger audience there. Remember that even if that time isn’t during the typical peak hours, you might get greater engagement if you post when your followers are most active. By using these techniques, you can reach larger audiences.

How Long Can Instagram Reels Be?

Now that we already know the best time to post Instagram reels let’s talk about how long it can be.

To start, let’s examine the video length restrictions. These specify the longest duration each type of Instagram video can have.

Instagram Video posts can be as long as 60 minutes, but it’s uncommon to find videos of such length on the platform. Social media users generally prefer shorter, dynamic, and captivating videos.

As users browse their Instagram feed and come across a video post, they can view a 60-second preview within the feed before deciding to watch the full content.

Regarding video length limits on Instagram:

• Instagram Live allows videos of up to 4 hours.
• Instagram Reels have a maximum length of 90 seconds.
• Instagram Stories are capped at 60 seconds per video.

Wrapping It Up

Leveraging Instagram reels can be a game-changer for boosting brand awareness. By creating engaging, visually captivating content and utilizing the platform’s features effectively, you can reach a wider audience and leave a lasting impression. Consistency, creativity, and a deep understanding of your target audience are key to success. So, don’t think twice about diving into the world of Instagram Reels and watching your brand’s visibility and engagement soar to new heights.