Microblogging is the Key to Unlock Increased Customer Engagement

Microblogging is rapidly gaining momentum and will go on to become highly popular in the near future. It is a trend worth pursuing but many of you may be wondering what microblogging is? Or what is a microblog?

The act of generating short-form blog articles, usually for social media, is known as microblogging. Microblogs are basically like extended captions but these captions have fewer than 300 words that serve to draw the attention of an audience by providing meaningful and shareable content. However, not all types of content are appropriate for microblogging. It is ideal for educating your audience about a subject or describing steps to do something in a more concise (short) format rather than a website’s lengthy blog.

To blog, or to microblog, is the question?

Many businesses struggle to decide whether to go for blogging or microblogging. First things first, both types of blogging are different from each other. The key distinction between microblogging and blogging is their length. Microblogs are substantially shorter than blogs and include video, audio, pictures, infographics, GIFs etc. Microblogging sites such as Twitter, Instagram, Facebook, and Pinterest, and some others, allow users to start microblogging instantly.

If you’re unsure whether you should blog or microblog, the best option is to do both. However, microblogging allows you to instantly connect with your readers. Your readers might not always be sitting down to read the entire post.

So, whether your audience is having their morning coffee or are on the go a microblog can be convenient for them to read. Microblogging also assists in developing brand reputation and further allows your audience to know what your business and brand is all about.

How can microblogging help in boosting customer engagement?

Every enterprise should get one thing straight that customers/audience prefer reading or engaging with bite-sized content. You should give your potential customers an engaging way to learn about your brand, your offerings, or any other topic that’s relevant to them. Engaging and short-form content aka Microblogs, allow you to establish a follower base that looks forward to seeing or reading what you have to say.

This is where microblogging sites work like a charm. These sites are basically social media platforms and customers are frequently posting their views on thec products or services they like. Here, via microblogging you can communicate directly with your target audiences and build a follower base and post content on a regular basis.

Once you have grabbed the attention of your customers you can respond to their inquiries and thank them for their support. This organically helps you in forming stronger bonds with customers and simultaneously improves your brand’s reputation. Here are three goals that you should set and how you can accomplish them. Setting these goals is important when interacting with customers online and wanting to boost customer engagement.

• Prioritizing customer’s POV

The first goal is to prioritize your customer’s perspective about anything and everything. For example, the news channels report finding a mysterious creature. But a representative uses a microblogging site and runs a poll instead. This poll motivates users to pick a name for the creature from a list of three to four options. This encourages customer engagement.

• Gathering feedback

The second goal is Feedback. Have you ordered food online and the delivery person has requested you to share feedback? This feedback is highly important for both the brand and the customers. For example, a fashion store microblogs a request for fans to respond with comments about their favorite outfit and style and share pictures of them wearing the outfit after introducing two different outfits. These images are then used by the brand to show the appeal of the outfits and resultantly provides content for the promotional campaign.

• Grabbing customer’s attention

The third goal is to attract the attention of your customers creatively and in a fun way. For example, actors/actresses advertise the release of a new film and encourage their fans to express their excitement for the new movie. They can do this on a microblogging platform by using the movie’s famous dialogue as a question and asking the audience to complete it by giving them three options.

This makes the actor/actresses upcoming movie as well as their name trending online as a result of the trending Q&A. Once the actor/actress is trending online fans and viewers also start digging up their previous work, thus boosting engagement on their accounts.

In a nutshell, it all comes down to what results you want to get out of blogging. Microblogging on social media platforms is all about customer engagement. Your readers or followers will appreciate small doses of information that allow them to engage with you and your brand right away. The whole process eventually invites your audience to participate in conversations, ask questions, ultimately driving more customer engagement.

Also Read: What Is Viral Marketing And What Are Its Benefits?