Pinterest Launches AI and Automation-Driven Advertising Tools to Enhance Brand Engagement

Pinterest has revealed a new suite of AI and automation features at its annual global advertiser summit, Pinterest Presents, aimed at enhancing performance advertising campaigns. Bill Watkins, Pinterest’s Chief Revenue Officer, emphasized the platform’s evolution, allowing brands to combine discovery and lower-funnel performance seamlessly.

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The Pinterest Performance+ suite enables advertisers to optimize targeting and budgets, reducing campaign creation time by 50%. Early tests showed significant results, with many advertisers achieving over a 10% reduction in cost per acquisition. For instance, Prada saw a 64% decrease in cost per action and a 30% increase in conversion rates in their recent campaign, while Walgreens reported a 55% higher clickthrough rate and a 13% lower cost per click using Pinterest’s creative tools.

These innovations reflect Pinterest’s commitment to helping brands connect more effectively with consumers, enhancing the overall digital advertising landscape.

Read More: Introducing new AI and automation campaign features