Are you sick and weary of using outdated advertising strategies that fail to engage your target audience? If so, you might want to consider leveraging influencer marketing.

Saying that, were you aware that companies spend $1 on influencer marketing and get a $4.87 return on their investment?

It could be time to change your mind if you’ve been hesitant to work with influencers. In addition to providing cost-effective solutions, strategic influencer marketing campaigns can improve your reputation, increase your visibility to a particular target demographic, and increase sales.

We’ll go over the benefits of influencer marketing that make the investment justifiable in this article. In order to inspire and motivate you, we will take a look at the extraordinary results that smaller e-commerce firms are achieving.

What is influencer marketing?

On social media, there are a tonne of influencers. They are individuals with fan bases ranging from a few hundred to one million. In fact, you likely see them frequently on TikTok, Instagram, and Facebook.

The number of followers these people have, how they interact with their audience, and the reputation they have established all affect how influential they are.

In order to advertise your products, increase brand recognition, and reach new audiences, you can work with influencers.

Why Influencer Marketing is a Must-Have Ingredient for E-commerce Success

Using influencer marketing, e-commerce firms can catch the attention of their target customers. It increases sales and creates social proof. When your target market notices that your products are being shared by influencers, they are more likely to make a purchase.

Just consider the following statistics:

• Customers are more likely to trust content from individuals they know than content from brands, according to 71% of customers.
• 74% of individuals believe that referrals from people they know influence their decision to buy.

Let’s move on to the interesting part now: the benefits of influencer marketing!

Benefits of Influencer Marketing

Your social media marketing strategy should actively use influencer marketing to raise brand awareness, expose your content to new audiences, and provide fresh leads for your sales funnel.

Here are six major benefits of incorporating influencer marketing into your social media strategy.

1. Influencer Marketing: Your Solution to Bypassing Ad Blockers

According to a 2021 survey, 47% of participants aged 25 to 34 use desktop ad blockers, while 34% use mobile ad blockers.

More consumers will start utilizing ad blockers in order to protect their data as concerns regarding privacy grow. These blockers normally only affect display ads; they do not affect social media ads.

Although your social ads are secure, ad blockers continue to be popular even though most people don’t want to view advertisements. Most viewers either disregard in-feed advertisements or quickly click the “Skip Ads” button on YouTube.

Instead, consumers are tuning in to their favorite creators, and they are much more inclined to watch an influencer endorse a product in a real way than they are to watch a more overt advertisement.

2. Put Your Brand in the Spotlight with Influencer Marketing

Influencers’ followers will surely learn more about your business as they consume the content they produce highlighting your products.

This is especially useful for young e-commerce companies without a large following. It’s also a great technique to build anticipation for the introduction of a new item or collection.

To promote their nutritional supplements among Gen Zers who care about their health, Athletic Greens, for instance, engaged TikTok influencers. These influencers produced material that demonstrated how the supplement may become a regular part of their audiences’ lives.

3. The Art of Penetrating New Markets with Influencer Marketing

You can target particular audiences and new markets with the aid of influencer marketing.

For instance, Bulldog, a men’s skincare company with headquarters in the UK, used TikTok’s Creator Programme to expand its audience in Germany.

Without even having a TikTok account, they accomplished this! Who knows how? They collaborated with TikTok influencers to produce a number of videos about shaving errors. A 5%–10% increase in revenue and 29.8 million impressions were the results of the campaign.

It’s crucial to find and work with relevant influencers whose social media following includes the target group you’re attempting to reach.

You can access new markets and target certain audiences with the aid of influencer marketing.

4. Going Viral: How Influencer Marketing Can Skyrocket Your Social Media Following?

The practice of social selling is expanding. In actuality, 30% of e-commerce companies conduct direct sales on social media. Additionally, it is anticipated that by 2026, global sales made possible by social media platforms will total a staggering $2.9 trillion.

What is the first step in promoting sales using social media? Utilise influence marketing to develop a loyal social media following.

It is more likely that influencers that promote your brand and grab the interest of their audience will gain new followers.

Together with your influencers, run some giveaway campaigns. Getting consumers to follow your brand in exchange for a chance to win a free gift will work like a charm. After all, everyone enjoys a freebie.

5. Receive Feedback on Your Offering

Influencer marketing is a great way to get opinions on a brand-new product, a new line of merchandise, or a particular product feature.

As a result of their extensive engagement with particular audiences, influencers will have a valuable understanding of the qualities that your target customers are seeking in a product. Furthermore, customers will be able to provide thorough feedback after using your product(s).

Thinx, a firm that makes feminine hygiene products, did exactly that. To gather input on their product, they held a slumber party event in Los Angeles with 25 influencers.

Thinx designed a product that would appeal to its target market using the data it gathered.

Giving influencers exclusive discount codes helped them increase sales as well. With a $35.2 cost per new customer acquired, this generated $810,000 in revenue.

6. Crack the Code into Your Audience’s Hearts by Collecting Data

The benefit of learning more about your audience comes in last on the list of advantages of influencer marketing.

Working with influencers might help you acquire audience data when collecting audience data from external parties becomes more difficult. Developing better and more audience-relevant marketing material becomes easier the more data you have.

Data about the audience’s demographics will be available to your influencer. In terms of the many social platforms they use, that is geography, gender, and age breakdown. Furthermore, they will be able to inform you of the interaction, audience, and impressions that their postings receive. Knowing how well your campaigns are performing and whether they are having an impact on the target audience will be possible with the help of this information.

Setting up tracking codes will allow you to know who has visited your website and completed checkouts, which is useful for direct sales attribution. Before the influencer launches the campaign, you need to give them this.

Although not all influencers are willing to share their audience metrics, keep that in mind. The demographic information influencers have access to via social media platforms and other tools they use may frequently be obtained by building long-term connections with them.

Ready to Rule the Roost with Influencer Marketing?

You can reap numerous advantages for your brand via influencer marketing.

To achieve significant outcomes, you must choose the right influencers to work with and provide them with a clear brief.

So, go ahead and explore the exciting world of influencer marketing to take your brand to new heights!