New AudienceSCAN Study Shows 33% of U.S. Adults are now seeking better job opportunities

As the U.S. emerges out of COVID and into the endemic, consumer demand for better employment opportunities, OTT Media Streaming (over-the-top streaming video platforms) and reliable home services contractors is exploding in the U.S.

That’s what SalesFuel is finding among more than 15,500 U.S. consumers in 2022 from their exclusive AudienceSCAN® research, now in its 13th year. AudienceSCAN is SalesFuel’s proprietary annual study of online shoppers, digital audiences and decision-makers in America. It offers sales professionals exclusive insight to better understand what’s in the hearts and minds of clients and prospects’ best customers, enabling them to build sales credibility and trust with buyers.

This year, more than 1,355 customer groups are profiled with details on consumer behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits, and more. Business development specialists use AudienceSCAN to identify new markets, new opportunities and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach), while crafting a message with impact to those who are most likely to buy.

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“Record inflation in the U.S. is fueling the Great Resignation as ONE-THIRD of U.S. adults are now in the market for better-paying job opportunities,” says SalesFuel CEO C. Lee Smith. “Tightening discretionary income is also likely to be a factor behind the new interest in free ad-supported streaming television (FAST) as part of the multitude of OTT streaming media options available to consumers,” he adds.