IZEA Announces Expansion of Cryptocurrencies Tracked by BrandGraph®

BrandGraph Compares Bitcoin, Binance Coin, Ethereum, Dogecoin, and More Than 60 Other Cryptocurrencies

 IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, unveiled the addition of more than 40 cryptocurrencies to BrandGraph®, bringing the total of cryptocurrencies tracked on the social media intelligence platform to more than 60. With BrandGraph, marketers can compare cryptocurrencies to gain insights that guide their marketing strategies and identify influencers who are at the forefront of the cryptocurrency movement.

BrandGraph shows that in the past 12 months, Bitcoin has dominated the crypto conversation with a share of voice of 68.44%.

BrandGraph users can now compare 60-plus cryptocurrencies, projects, and exchanges to see which are the leading in terms of share of voice, content reach, engagement, and content rank over a 12-month period on social media. BrandGraph’s expanded coverage of the crypto ecosystem provides marketers a valuable way to track this rapidly growing market.

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“The addition of new coins and crypto projects to BrandGraph gives forward-thinking brand marketers the insight into what their customers are focused on as we head toward the mass adoption of cryptocurrencies,” said Ted Murphy, Founder and CEO of IZEA.

“Influencers are at the forefront of the cryptocurrency market,” Murphy said. “IZEA’s research shows that 65% of influencers already own cryptocurrencies with many others just waiting for the right moment to buy.”

BrandGraph is constantly scanning social media platforms to provide the most up-to-date information on each category it analyzes.

Marketers will also find:

• Creator interests
• Audience demographics
• Content themes
• Sponsored and organic influencers
• Social handles
• Competitors

This update follows the announcement that IZEA now accepts Bitcoin, Ethereum, and Dogecoin as payment for influencer marketing services. These developments, combined with a robust network of influencers in the crypto community, make IZEA an ideal partner for brands looking to understand, reach, and engage cryptocurrency users.

Recent cryptocurrency additions to BrandGraph include:

• USD Coin
• Hex
• Solana
• Polkadot
• Dai
• Algorand
• Fantom
• FTX Token
• VeChain
• THETA
• IOTA
• AAVE
• Kusama
• Maker
• Ravencoin
• ZIL
• Qtum
• Gnosis
• WAX
• Polygon
• PancakeSwap
• BitTorrent

With BrandGraph®, brands can not only see their rank against competitors, but the brand universe at large, all curated programmatically by IZEA technology.

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