Snapchat Adds AI-powered Text-to-Video Creation Tool

Among the multiple announcements at its 2024 Partner Summit, including the latest AR glasses, a revised UI, and additional features, Snapchat has also declared that users will shortly be able to produce short video clips in the app, depending on text prompts entered.

Snap is near to introducing a unique feature that will be able to develop short video clips, depending on whatever text input users choose.

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Snap states that the system can also animate images, which will tremendously expand the capability of its existing AI offerings. Snapchat also revealed multiple other AI tools to help creators, such as its GenAI suite for Lens Studio, which will enable text-to-AR object design, streamlining the process.

It’s also integrating animation tools based on the same logic, so users can get Bitmoji to life within their AR experiences, with all of the above options using AI to simplify and enhance Snap’s different creative processes.

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