VideoAmp Announces Key Updates to Leadership Team; Peter Bradbury is Appointed to Chief Commercial…
As VideoAmp continues on its mission to redefine how media is valued, bought, and sold, the adtech pioneer announces key updates…
Browsing Tag
advertising measurement
Disqo Named A Verified Partner For Amazon Ads Brand Lift Measurement
CX platform DISQO is now a verified partner for brand lift measurement of Amazon Ads. DISQO's Brand Lift and Outcomes Lift …
MarketCast Expands Brand Effect™ Ad Measurement Across Platforms
Data driven insights and research company MarketCast announced that it is expanding its Brand Effect™ advertising measurement…
DISQO WELCOMES LEADING PRODUCT VETERAN ANDREW DUKE TO DEEPEN AUDIENCE CONNECTIONS
As Vice President of Product, Consumer Applications, Duke will elevate the member experience of DISQO's consumer-facing…
MarketCast Acquires Phoenix Marketing International to Expand its Media and Advertising Analytics
MarketCast accelerates its advertising effectiveness research, testing, and measurement with the addition of Phoenix's people and…
IAB Warns of Measurement Blackout
Industry Still Unprepared for Historical Measurement Practices to Disappear; First-Party Data Investments Flatline As Third-Party…