WPP Acquires InfoSum to Supercharge AI-Powered, Privacy-First Marketing Intelligence
WPP has announced its acquisition of InfoSum, the global leader in privacy-first data collaboration technology. As part of the…
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AI-powered marketing
Iterable Introduces Iterable Nova to Revolutionize Moments-Based Marketing
Iterable has launched Iterable Nova, an advanced AI-powered agent designed to enhance moments-based marketing by delivering…
Zeta Global Introduces AI Agent Studio with Agentic Workflows, Advancing AI-Powered Marketing
Zeta Global, a leader in AI-driven marketing solutions, is transforming the industry with the launch of AI Agent Studio. Now…
The Secret Behind Nike’s Martech Stack and Personalized Marketing
Nike has grown from just a sportswear brand. Now, it’s a leader in tech. They use advanced marketing technology (Martech) to…