GrowthLoop Launches The Loop
GrowthLoop, the leading SaaS platform empowering marketers to unlock the full potential of their organization's customer data,…
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analytics
dbt Labs Appoints Sally Jenkins as Chief Marketing Officer
dbt Labs, the pioneer in analytics engineering, announced the appointment of Sally Jenkins as Chief Marketing Officer. Jenkins…
Nielsen Introduces Advanced Audiences for More Accurate and Effective Digital Campaigns in Australia…
On September 18, 2024, Nielsen announced the launch of Nielsen Advanced Audiences, powered by Nielsen Consumer & Media View…
Locality Launches Reach+
Locality, the preeminent local video advertising provider, announced the launch of Reach+, a groundbreaking advertising solution…
How to Use Advertising Analytics to Optimize Your Campaigns
Customer interactions are what determine a brand's success in the present digital era. For marketers, it has grown to be a…
Xactly Unveils Xactly Next: New Composable Intelligent Revenue Platform
Xactly, a global leader in intelligent revenue solutions, announced a new composable Intelligent Revenue Platform, unifying…
Irdeto Partners with Bitmovin for Low-Latency Streaming Experience
Irdeto , the global leader in video platforms and security, and Bitmovin, the industry leader in video software, have entered into…
Innovid Rolls Out In-Platform QR Code Tool for Development, Delivery, Measurement, and Optimization
On September 12, 2024, Innovid, an independent software platform specializing in the creation, delivery, measurement, and…
VideoAmp appoints Jessica Jensen as Senior Director, Product Methodology and Analytics
VideoAmp, a leading tech-first media measurement company transforming advertising, announced the appointment of Jessica Jensen to…
DMi Partners Unveils Lumina by DMi
DMi Partners, the award-winning full-service performance marketing agency specializing in affiliate, email, paid search, and SEO,…