UM Named Media Agency of Record for Perplexity, Leading AI-Native Answer Engine
UM, a global media agency network of IPG Mediabrands, announced it has been named media Agency of Record for Perplexity, the…
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Snowplow Launches AI Agent Event Collection and Analytics on the Snowflake AI Data Cloud
Snowplow announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of AI Agent Event…
SupportLogic Announces First Data Cloud for Post-Sales CX Observability
SupportLogic, a leader in Support Experience (SX) management and post-sales CX observability, announced the general availability…
Amplitude Brings the Power of Product Analytics to Snowflake AI Data Cloud
Snowflake Data Cloud Summit 2024, Amplitude, Inc. announced the general availability of its Snowflake native offering. This new…
NetSpring Launches Product and Customer Journey Analytics on the Snowflake AI Data Cloud
NetSpring announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of Product and Customer…
IAS Announces Industry-first Deepfake Measurement Capabilities
Integral Ad Science, a leading global media measurement and optimization platform, announced availability of the industry's first…
Adstra Introduces Adstra Services, a Modernized Approach to Data-Driven Direct Marketing
Adstra, the leader in enterprise identity resolution across all marketing and media touchpoints, announced the formation of Adstra…
YouGov and Havas Extend Global Data Partnership to enhance global consumer insights
YouGov, the international online research data and analytics technology group, and advertising agency Havas have announced the…
OpenText Named a Leader in Document Mining and Analytics Platforms Report
OpenText, the information company, announced that OpenText IDOL has been named a Leader in The Forrester Wave: Document Mining and…
Medallia Named a Leader in Text Mining and Analytics by Independent Research Firm
Medallia, Inc., the global leader in customer and employee experience, announced it has been recognized as a leader in The…