Marketing Metrics: A Beginner’s Guide [Examples] Aparna M A Feb 15, 2024 Whether you're starting fresh or want to improve your current marketing efforts, understanding the right marketing metrics is key…
Bluecore Introduces Customer Movement Technology and Services Proven to Drive Retail and DTC Brand… News Desk Feb 14, 2024 Bluecore, a retail shopper identification and customer movement technology, has announced the launch of its proprietary Customer…
DoubleVerify Enhances Proprietary ‘Made for Advertising’ (MFA) Measurement & Protection… News Desk Feb 14, 2024 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of new tiered…
SeenThis now certified to provide Integral Ad Science (IAS) measurement in its platform News Desk Feb 13, 2024 Adaptive streaming technology platform SeenThis today announced that Integral Ad Science (IAS), a leading media measurement and…
Info-Tech Research Group’s SoftwareReviews Reveals the Top 2024 AI-Integrated Business… News Desk Feb 12, 2024 SoftwareReviews, a leading source for insights on the software provider landscape and a division of Info-Tech Research Group, has…
Perigon Secures $5M in Seed Funding to Structure the Open Web for AI News Desk Feb 12, 2024 In a major step towards reshaping how AI processes the ever-expanding realm of public web data and news media, Perigon has…
Verint Acknowledged as Market Leader for Contact Center Applications in APAC by Frost &… News Desk Feb 9, 2024 Verint, The Customer Engagement Company, announced that it has been recognized as the leading workforce management (WFM), quality…
MarTech360’S Weekly News Roundup With Moloco, Sprout Social, Visla, Medallia And More! News Desk Feb 9, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Amplitude Extends Platform with Session Replay and Simplified Pricing News Desk Feb 8, 2024 Amplitude, Inc. announced the expansion of its Digital Analytics Platform to include Session Replay, new experimentation…
IDX Announces Appointment of Scott Paterson as Worldwide CFO News Desk Feb 8, 2024 IDX, a leading digital communications and data solutions business, announced the appointment of industry veteran Scott Paterson as…