Nielsen Unveils Next Phase of Nielsen ONE Alpha, Enabling End-to-End Ad Campaign Measurement
Next generation capabilities, such as advanced audiences and outcomes measurement, will deliver a single view of an audience who…
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audience measurement
Conviva Announces Streaming Audience Measurement Standard Leveraging Comprehensive, Continuous,…
Conviva, the Continuous Measurement Analytics platform for streaming media, announces it will unveil a streaming audience…
Nielsen’s ‘Podcasting Today’ Report Reveals Podcast Advertising Presents Marketers…
Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting Today …
Nielsen’s State of Play Report Reveals that Streaming is the Future but Consumers Are…
Inaugural report identifies video streaming consumption at an 18% increase from last year in all available video content…