Alliant Unveils Custom Audience Solutions to Expand Influencer and Social Media Impact Across All…
Alliant, a leader in data-driven audience targeting, has expanded its custom audience solutions by integrating deeper social data…
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audience targeting
Group RFZ Launches Content Lens to Rate Influencer Content
Group RFZ, an innovator in influencer marketing measurement, has launched Content Lens, a breakthrough solution that reveals…
How Predictive Advertising Can Reduce Customer Acquisition Cost
In digital marketing, the need to optimize budgets and drive growth is stronger than ever. Marketing leaders always look for ways…
Becausal Launches to Redefine Audience Intelligence with Transparent, Privacy-First Causal AI
Lack of transparency has long limited the digital advertising industry. Marketers have relied on black-box algorithms, unverified…
Truthset Introduces Data-Rated Audiences for Next-Level Marketing Precision
Pioneering solution empowers brands to save on costs, improve audience targeting, and achieve better marketing outcomes.…
TransUnion Appoints Brian Silver Executive Vice President of Marketing Solutions
Brian Silver joined TransUnion as Executive Vice President of Marketing Solutions. He reports to the newly appointed Chief Global…
OpenAP Launches Open Identity for Unified Streaming IDs
OpenAP, the advanced advertising company bringing simplicity and scale to data driven video, announced the launch of Open…
Fluent Unveils Identity Graph to Boost Personalization & Campaign Performance
Strategic partnership with Experian drives sharper audience targeting and greater revenue impact across commerce media solutions…
Premion Expands Ad Tech to Boost Cross-Channel Growth
Premion, the leading premium CTV/OTT advertising solution for regional and local advertisers, announced the launch of its expanded…
AppsFlyer and NAVER Integrate Audiences to Boost Marketing
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of…