B2B marketing

For years, people saw the B2B sales funnel as a clear path. It included awareness, consideration, decision, and purchase.…

2X, a leader in subscription-based marketing as a service (MaaS), announced a strategic secondary investment from Insight…

In today’s digital landscape, B2B marketing is more complex than ever. Traditional advertising finds it hard to connect with…

B2B sales teams always look for new ways to reach prospects and close deals. Video messaging has emerged as a dominant force in…

Tofu, the AI-powered unified platform for B2B marketing teams, has successfully raised $12 million in Series A funding. The round…

In 2023, a 28-year-old graphic designer turned her LinkedIn posts on AI design tools into a seven-figure consulting business. A…

In the bustling world of B2B marketing, where every click and scroll holds a story, behavioral targeting has emerged as a master…

In today's hyper-competitive B2B landscape, businesses are often laser-focused on customer acquisition. While acquiring new…

Integrate, a leading B2B marketing lead management platform, announced the appointment of Mehul Nagrani as CEO. This leadership…

Certain, a leader in enterprise event management solutions, announced the launch of its AI-powered event buying signals solution,…