6 Best Practices to Enhance B2B Interactive Marketing Initiatives
CMOs of B2B organizations should consider designing and implementing interactive marketing initiatives to engage with their…
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B2B tech
Total Media Group becomes part of Mediaplus
Total Media Group, comprising the renowned behavioural planning media agency Total Media and the esteemed behavioural consultancy…
NICE Drives Organizations to Effectively Manage Entire CX Workforce with New Back-Office…
NICE announced the launch of new industry-leading WFM capabilities, enabling organizations to effortlessly manage their front and…
Expert Marketing Advisors Wins Two Awards for B2B Marketing Services
Award-winning, B2B marketing firm, Expert Marketing Advisors, is a proud recipient of two 2024 Clutch awards for B2B marketing…
RevSure Joins the LinkedIn Marketing Partner Program as a Certified Marketing Attribution Solution
RevSure, a leading Full-funnel Attribution Solution for B2B Marketing teams, has announced integration with LinkedIn Marketing…
Setuply Partners with Nephele to Transform Client Project Transparency
Setuply, Inc., a leader in client onboarding automation for B2B solution providers, is pleased to announce a transformative…
GetintheLoop Introduces Social AI
GetintheLoop, Canada's award-winning promotions and loyalty platform, announces its most significant product development to date…
WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open Using Amazon Bedrock,…
WPP announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its…
Merkle Celebrates 20 Years of Innovation with Salesforce
Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced its milestone…
TechTarget’s BrightTALK Wins 2024 SIIA CODiE Award for Best Event Technology Solution
TechTarget, Inc., the global leader in B2B technology purchase intent data and services announced that its BrightTALK platform won…