SaaS Marketers Lack Visibility Into B2B Software Buying Journey, Gartner Digital Markets Reports
Businesses are investing in digital transformation to drive operational efficiencies in 2023. According to Gartner Digital Markets…
Browsing Tag
B2B tech
Dataiku Appoints Ren Lee as Senior Vice President of Marketing
Dataiku, the platform for Everyday AI, announced the appointment of former head of Google global demand operations Ren Lee as…
TrustRadius Announces Its Winter 2023 Best of Award Winners
TrustRadius, the most-trusted B2B technology decisioning platform, announced the winners of the Winter 2023 Best of Awards in…
AppDirect and TBI Unite
AppDirect, the world’s leading B2B subscription commerce platform, announced that it has acquired TBI, one of the leading…
Three ways your marketing can stand out in a cluttered home service industry
Ripley PR, the leading global public relations agency specializing in home services, franchise and B2B tech, offers three…
CloseFactor Raises $15 Million Series A to Help B2B Marketing and Sales Teams Hone in on the Best…
CloseFactor, the world’s first go-to-market operating system for revenue teams, announced it has raised $15 million in Series A…
Spire Agency Creates Principal Team, Taps Three Employees to Serve in Leadership Roles
To meet the increasing needs of its growth and customer base, Spire Agency, one of the country's most-awarded B2B branding…
Mary Olivieri of Chicago’s 2.718 Marketing Named as Judge for 2023 Effie Awards
Mary Olivieri, President of 2.718 Marketing, an award-winning integrated B2B marketing agency, has been selected to join the…
Zoovu Appoints James Novak as CEO
Zoovu, an AI-powered Discovery Experience Platform for B2B and B2C e-commerce, announced the appointment of James Novak as chief…
BigCommerce Announces Integration for Amazon’s Buy with Prime Enabling Merchants to Accelerate…
BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, announced in development…