Ogilvy reveals key influencer marketing trends for 2024
The Creator Economy is estimated to be worth $500 billion by 2027. An impressive 96% of the creator economy is yet to be tapped…
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B2C brands
Optimove Names Shai Frank Senior Vice President to Escalate Growth in The Americas
Optimove, the leading Customer-Led Marketing Platform, today announced it has appointed Shai Frank as Senior Vice President of…
Acoustic Builds Acoustic Connect℠ on the Snowflake Data Cloud
Acoustic, a global marketing and customer engagement provider for B2C brands, announced its partnership with Snowflake, the Data…
Acoustic Appoints Mark Cattini CEO
Acoustic, a global marketing and customer experience provider for B2C brands, announced that Mark Cattini has been named Chief…
Invoca Selected as 2022 Customer Contact Week Finalist for Cloud-Based CX Solution of the Year
Customer Contact Week's (CCW) 2022 Excellence Awards names Invoca a finalist for Cloud-Based CX Solution of the Year, honoring…