Converting Consumers into Customers
How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…
Browsing Tag
brand engagement
XR Extreme Reach and The Female Quotient Launch RX
In a significant step toward fostering inclusivity in advertising, XR Extreme Reach (XR), a global technology leader, and The…
Lead Intelligence Metrics: What You Need to Track
Imagine being aware of your leads' degree of brand engagement, their willingness to purchase your goods, and even the most…
Fooji Unveils New Corporate Identity and Updated Suite of Fan Experience Products
Fooji, a Lexington, Kentucky–based brand engagement and marketing technology leader working with some of the world's most…
Sway Group Selected by Chief Marketer for Coveted “CM200”
Sway Group, a leading influencer marketing and branded content agency, announces that it was selected by Chief Marketer in the…
New IAS Data Shows Contextually Relevant Ads Drive Attention, Leading to Significant Increases in…
Latest research with Tobii's eye tracking technology highlights the impact of contextually relevant ads on consumer attention and…
Qonsent Survey Reveals Consumers Want More Control Over Personal Data and Transparency From Brands
New survey highlights growing consumer demand for holistic data privacy policies, increased transparency from brands, and…
JS Global’s SharkClean® App Redesign Receives Shark’s Record-High App Store Rating
Leveraged deep consumer understanding to reshape the robot vacuum experience
Achieved highest-ever SharkClean app Apple…
The Rise of Marketing Podcast Network and Their Benefits to Brands
Podcasting is making huge advances, similar to how Netflix revolutionized the streaming game. The demand for podcasts is…
Firework Welcomes Matthew Lynch as New Global Head of Industry, Direct-to-Consumer
Ex-Albertsons exec and architect of Amazon.com's video game business to fuel Firework's mission of video-driven digital…